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5 Essential Things to Consider Before Starting a Business
At age 16, I started my first business. I was among the throngs of a community that gathered on muggy summer nights to cheer on the home team at our high school football games. Cheering means one thing: yelling. And yelling means that people will have tired, sore, dry throats.
For the penny pinchers unwilling to spend concession-stand prices for their carbonated relief, the school had conveniently provided a pop machine in the stadium that would deliver an ice-cold can of heaven for 50 cents.
This pop machine had a special quirk that endeared it to my young entrepreneurial spirit: it stubbornly required exact change. A lot has changed since 1998, but one thing hasn’t: nobody carries exact change. I set up shop beside the glowing, humming machine and offered people exactl
For today’s business owners the shape of commerce has changed. No longer is the success of our businesses completely reliant on word-of-mouth and persuasive print advertising. Today’s savvy entrepreneurs understand that in order to be truly successful in today’s competitive environment it is absolutely essential to conduct comprehensive Internet marketing.
An online presence is critical for reaching your target audience in today’s Internet focused age. Internet marketing - an affordable alternative to pricey print and broadcast marketing - can reach the people you want without breaking the bank. Let’s face it; your audience is already online; now it’s just a matter of delivering them your message.
The beauty of Internet marketing is its mass appeal. It would take enormous effort and money to reach certain