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For today’s business owners the shape of commerce has changed. No longer is the success of our businesses completely reliant on word-of-mouth and persuasive print advertising. Today’s savvy entrepreneurs understand that in order to be truly successful in today’s competitive environment it is absolutely essential to conduct comprehensive Internet marketing.
An online presence is critical for reaching your target audience in today’s Internet focused age. Internet marketing - an affordable alternative to pricey print and broadcast marketing - can reach the people you want without breaking the bank. Let’s face it; your audience is already online; now it’s just a matter of delivering them your message.
The beauty of Internet marketing is its mass appeal. It would take enormous effort and money to reach certain
Should companies drive their traffic to Facebook?
Social networks like Facebook seemingly have a vast, ready-made audience for businesses to do just about whatever they need. Or are they just honey traps that make it easy for businesses to set up shop and lose control over their relationships and data? I explore the issues and strategies for making the most of external social networks.